BCG
Indian M&E industry grew by $6 billion between 2020-22; two third growth from digital
India's Retail industry to grow at 10% to reach approximately $2 trillion by 2032: BCG-RAI Report
63% of consumer durable sales in India will be digitally influenced by 2023: BCG, Google Report
South East Asia companies not realising full potential of data-driven marketing strategies: BCG