Gen Z
Pocket FM clocks 75 billion minutes of streaming time in 2023: Report
Only 10% of those using social media are in 35 to 44 age group: Auburn Digital Research
MG Motor India's campaign for Comet EV featuring Janhvi Kapoor and Ishan Kishan targets Gen Z buyers
White Rivers Media's new service lab 'Capital Z' aims to facilitate brands to decode Gen Z better
Myntra launches Gen-Z focused immersive fashion app-in-app experience - FWD
Vice Media's key differentiation is 50 mn unique Indian audiences, storytelling & content creation capabilities: Nilesh Zaveri
Smytten's #SabTryKaro campaign encourages Gen-Z consumers to explore product trials
Spotify's new campaign highlights the positive impact of music on the listener's mood