Trying to change narrative around Indian men through our marketing campaigns, says Sujot Malhotra of Beardo
ASCI's #ChupNaBaitho campaign asks the public to speak out against misleading ads
Compelling storytelling coupled with performance marketing will drive growth in 2021, say experts
Upcoming data privacy regulations to make performance marketing difficult for brands, says Harikrishnan Pillai of TheSmallBigIdea
Hiking digital spends by 10% in 2021, focusing on tech to appeal to youth: Rohit Malkani of Crompton
Indian ad agencies expect sizeable growth from new brand and product launches
Emotional data will be more relevant than big data in 2021, feel BBDO India's Josy Paul and Suraja Kishore
Digital has outpaced print to become the second largest ad medium in India: Anand Bhadkamkar of Dentsu International
German skincare brand Sebamed takes a dig at HUL's Dove, Pears and Lux over 'excessive pH'